Trade Marketing Manager - Shanghai

Contract: Permanent/Full time

Compensation: 

If you’ve worn a pair of glasses, we’ve already met.

We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over 150 countries access to a global platform of high-quality vision care products (such as the Essilor brand, with Varilux, Crizal, Eyezen, Stellest and Transitions), iconic brands that consumers love (such as Ray-Ban, Oakley, Persol, Oliver Peoples, Vogue Eyewear and Costa), as well as a network that offers consumers high-quality vision care and best-in-class shopping experiences (such as Sunglass Hut, LensCrafters, Salmoiraghi & Viganò and the GrandVision network), and leading e-commerce platforms.

Join our global community of over 190,000 dedicated employees around the world in driving the transformation of the eyewear and eyecare industry.

Discover more by following us on LinkedIn! 

Your #FutureInSight with EssilorLuxottica

Are you willing to pioneer new frontiers, foster inclusivity and collaboration, embrace agility, ignite passion, and make a positive impact on the world? Join us in redefining the boundaries of what’s possible.

Objective:

To develop and execute trade marketing strategies that drive brand visibility, clients engagement, and sales growth across all key channels. This role bridges brand marketing and sales teams, and work closely with Sales development team to optimize in-store execution, promotions, and campaigns implantation.

Job Responsibilities:

1. Category Strategy & Prioritization Frame

1. Collaborate with the global trade marketing team to develop regional product and trade marketing strategies.

2. Channel Strategy Development

1. Establish short-term and long-term channel frameworks and business models aligned with overall business objectives.
2. Focus on house brand-Rayban, Oakely and license brands.

3. In-Store Visibility
   1. Design and implement in-store merchandising guidelines
   2. Partner with the sales team to enhance category/brand visibility and optimize in-store consumer experiences
4. Brand Campaign Localization
   1. Collaborate with global/APAC teams to localize campaigns and ensure consistency

1. Work closely with brand marketing to adapt global campaigns to local markets, ensure the investment and ROI

5. Budget & Performance Management

1. By brand: Lead annual trade marketing plans, including budgeting, KPIs, and ROI tracking.
2. By project: Set clear KPIs, and drive initiatives to enhance business effectiveness and ROI

Requirements:

1. Experience:  5 - 8 years working experience, past experience in Trade Marketing and Brand Marketing is highly preferred
2. Skills:

1. Strong analytical skills (Excel, Nielsen/IRI data, ROI modeling).
2. Expertise in trade marketing planning and execution.
3. Excellent communication and stakeholder management.

3. Proficiency in English

Our Diversity, Equity and Inclusion commitment​

We are committed to creating an inclusive environment for all employees. We celebrate diversity and provide equal opportunities to all, regardless of race, gender, ethnicity, religion, disability, sexual orientation, or any other characteristic that makes us unique.