Lens Category Development Associate Director

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Main responsibilities:

Main opportunities & challenges to overcome:

• Build deep understanding of the lens category, starting with single vision, presbyopia
• Partner with retailers, hospitals, government and NGOs to raise social awareness on vision care, develop each category value or China through all kinds of initiatives, and capture business opportunities within
• Be part of the No.1 global leader in vision care industry and drive changes in China vision care market
• Develop strong business acumen to drive business results from end to end
• Represent China voices and gain resources within complicated international organizations to drive changes

Main R&Rs:

1. Develop deep understanding of the key lens categories (i.e. SV, PAL), including:
   • Build insights across all parties along the value chain: end consumers, optical stores, optician, hospitals and lens manufacturers etc.
   • Keep track of competitive and regulatory / environment around key lens categories to identify opportunities
   • Regularly follow medical research community’s latest developments and solutions for certain eye diseases

2. Develop the full strategic roadmap for certain lens category in the GC region, including:
   • Ensure the right product innovation, either from inhouse R&D or external solutions, and price positioning of various brands in the group
   • Strong medical consensus and evidence built around the lens category & solutions
   • Proper go-to-market approach by coordinating with different stakeholders such as marketing, PR, other categories lead.

3. Act as central PMO to ensure successful implementation of non-myopia category strategic roadmap, including:
   • Leverage & optimize the group resources (Product innovations, Services, Instruments, Frames...) to build strong product portfolio offering
   • Closing working with all related functions to make sure on-the-ground execution in line with strategic design, including but not limited to: global R&D, global and local medical affairs, marketing, customer training, sales team, finance and operation
   • Identify barriers and key bottlenecks on the road and escalate to the right level
   • Organize regular review meeting to track progress & timeline

4. Business performance tracking and analysis in lens category perspective
   • Closely monitor key business metrics including weekly / monthly order, invoices and inventory of lens categories and synthesize business trend for management team review
   • Regularly tracking ROI for all initiatives to understand what’s working & what’s not in the strategy plan

5. Ad-hoc support to China management team on various reporting needs and communication with APAC / HQ

Candidate Profile:

• Minimum 8 years+ of professional experience, consulting + corporate experience or B2B2C marketing experience in related fields is preferred.
• Proven success in building Go To Market Plans for innovative products is highly preferred
• Work experience within a medical environment or optical/health industry is preferred (OTC, Medical Device, Drugs…)
• Experience in cross functional project management is preferred
• Experience in managing brand and product innovations in a B2B2C environment is preferred
• Mastering the building of an offer (consumer insight, marketing concepts, communication) and all the aspects of the Marketing Mix: pricing, product, distribution, promotion
• Passionate about the vision care industry & the technology behind the ophthalmic and lenses

Any of the following experiences would be a plus for the candidate:

• An experience in retail or optic industry / presbyopia category
• Working overseas or working with MNC HQ / global teams closely

Expected skills

• Strong analytical skills - ability to conceptualize new ideas, strategies, build value creation
• Solid cross functional and matrix-organization management skills
• Consumer oriented thinking
• Strong communication skills and Charisma to influence the EL Marketing Community
• Proactive and takes initiative
• Ability to think out of the box, agility in blurred or complex environment
• Excellent interpersonal skills and leadership skills to influence, build credibility and create his/her network within the Group
• Strong proficiency in English (written and spoken)

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