CRM Targeting & Analytics Manager

We are EssilorLuxottica, a global leader in the design, manufacture and distribution of ophthalmic lenses, frames and sunglasses. We bring together the expertise of two industry pioneers, one in advanced lens technologies and the other in the craftsmanship of iconic eyewear, creating a vertically integrated business that is uniquely positioned to address the world’s evolving vision needs. We craft exclusive eyewear brands Ray-Ban, Oakley, Oliver Peoples, Persol, Costa and more, alongside esteemed licensed brands such as Tiffany & Co, Burberry, and CHANEL whilst our cutting-edge lenses Varilux and Transitions lead the industry in innovation. In Australia and New Zealand, we operate the iconic retail and eye care brands: Sunglass Hut, Oakley, OPSM, Ray-Ban and Laubman & Pank. Every day, EssilorLuxottica’s 190,000 employees in 150 countries work towards a common mission to help people see more and be more. 

We are seeking an experienced CRM Targeting & Analytics Manager responsible for driving data-led decision making across the business. In this role, you will develop and implement BI strategies, oversee analytics projects and deliver actionable insights to our Senior Leadership team directly supporting key business objectives. You will manage reporting processes, campaign targeting and NPS analysis, while collaborating with global IT and CRM teams on key initiatives. Leading a small team of 2, you will create a strong operating rhythm, coach and develop and ensure effective stakeholder engagement and project prioritisation.

Requirements for Success

• Shape and implement impactful business intelligence strategies and innovative analytics solutions.
• Turn data into stories by generating insightful reports and presenting them to senior leaders, always tied to key business objectives.
• Drive continuous improvement by delivering and automating regular performance monitoring reports.
• Own and streamline the data and reporting request process, ensuring clear tracking, prioritization, and approvals.
• Uncover actionable insights from NPS results to enhance customer experience and loyalty.
• Lead the campaign targeting strategy for email, SMS, and direct mail, ensuring precision and effectiveness.
• Oversee end-to-end analytics projects, managing data from multiple platforms while ensuring deadlines and quality standards are met.
• Respond to stakeholder needs with timely, accurate, and insightful analytical reporting.
• Collaborate closely with global IT and CRM teams, contributing to worldwide projects and system developments.
• Lead, mentor, and support two direct reports, creating a positive team rhythm with regular check-ins, coaching, and personal development plans.
• Partner with the team to prioritize projects and manage workloads that drive business priorities forward.
• Build strong relationships with key stakeholders and peers, becoming a trusted advisor on data and analytics.
• Act as a right hand to the CRM & Analytics Director, providing hands-on support and contributing to team success

Skills & Experience

• A degree in Economics, Marketing, Statistics or a related quantitative discipline
• 6+ years of hands-on experience in CRM analytics & customer insights
• Proven track record of driving business impact through data
• Exceptional communication, collaboration, and stakeholder management skills, with the ability to influence at all levels
• A customer-first mindset with the curiosity to uncover insights that enhance customer experience and loyalty
• Advanced analytical skills and a sharp eye for detail, with the ability to prioritise effectively in a fast-paced environment.
• Solid experience writing and interpreting complex SQL queries
• Proven experience in customer segmentation, predictive modelling and campaign analytics
• Ability to manage multiple projects, processes, and teams simultaneously, ensuring deadlines and business priorities are met
• Hands-on experience with Google BigQuery and CRM analytics tools (preferred).
• Proficiency in visualization tools such as Power BI or similar platforms

Working at EssilorLuxottica

A career with EssilorLuxottica will offer you rewarding experiences and the opportunity to develop your skills every day. Working at our head-office located in North Sydney, you will enjoy:

• A generous yearly product allowance for you to spend across our portfolio of brands
• Wellness amenities including reformer a Pilates studio, Yoga classes, Personal training and Bike storage.
• Abundance of local cafes, a major shopping centre and close to public transport facilities
• Global volunteering opportunities through our OneSight Foundation
• Wide range of career opportunities across the EssilorLuxottica network
• Complimentary full-time concierge services offering an exclusive hotel-style experience!
• Options for a hybrid working environment

To be considered for this opportunity, please click apply and send your cover letter and resume today.

As an inclusive, team-first company, our people are at the core of everything we do.

We care deeply about creating a workplace where our team members feel valued, respected and empowered. We are committed to providing equal opportunity regardless of gender identity, ethnicity, disability, sexual orientation or life stage.

We value flexibility and encourage our team members to work in ways that meet their work/life commitments and support their wellbeing.

We work hard to create a safe and inclusive environment for all, and most importantly, we're all about creating better experiences - for our customers and for each other.