Media Manager Retail Optical EMEA

If you’ve worn a pair of glasses, we’ve already met.

We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over 150 countries access to a global platform of high-quality vision care products (such as the Essilor brand, with Varilux, Crizal, Eyezen, Stellest and Transitions), iconic brands that consumers love (such as Ray-Ban, Oakley, Persol, Oliver Peoples, Vogue Eyewear and Costa), as well as a network that offers consumers high-quality vision care and best-in-class shopping experiences (such as Sunglass Hut, LensCrafters, Salmoiraghi & Viganò and the GrandVision network), and leading e-commerce platforms.

Join our global community of over 190,000 dedicated employees around the world in driving the transformation of the eyewear and eyecare industry.

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Your #FutureInSight with EssilorLuxottica

Are you willing to pioneer new frontiers, foster inclusivity and collaboration, embrace agility, ignite passion, and make a positive impact on the world? ​Join us in redefining the boundaries of what’s possible!​

Your Role

The Media Manager Retail Optical EMEA will support the Global Media director  in managing the planning, the implementation and measurement of EL media campaigns across all channels, working with internal and external stakeholders.
He/She must be capable to fully understand the needs of one or more optical retail brands, taking into account the possible synergies of a multi-banner approach, and translate them into effective media plans, granting their full delivery and the quality of their results. At the same time, he/she must be able to elaborate the most proper representation of the results, defining the right KPIs beyond the media ones.
 

Main Resposibilities

• Collaborate with brand marketing & business teams to align media strategies
• Support the local marketing teams in the development of media briefs (annual/campaign)
• Support in the creation, implementation, optimization and measurement of integrated media plans
• Manage local media agencies planning and buying of all media spaces guaranteeing media costs optimization and performance against objectives and KPIs including evaluation of plan strategies, channel mix, tactical details and executional reports as well as validation of assets and units
• Support in driving innovation in terms of channels, formats and partners for better efficiency
• Collaborate with brand marketing, content & social teams to develop creative asset sheets to be shared with media agency
• Monitor campaign performance and evaluate/suggest optimization to media agency to increase overall performance
• Prepare media reporting for Brand Marketing teams and Luxottica leadership teams, defining success KPIs and the impact of the campaigns on the business
• Lead the media agency on developing the best media plans to be coherent with the media and marketing objectives
• Be in touch with global and local media vendors to always be updated about new trends and products in market
• Coordinate centrally and monitor each local media activation, producing global reports and assessments
• Network of interaction | Intenral: Media team, brand team, social team, performance team, content team, CRM team, eCom team, Omnichannel. External: Local/regional media agencies, local media & digital owners / vendors, tech partners, measurement players

Main Requirements

• Min 6-8 years of media experience
• Ability to work both individually and in a team
• Full competency on all media channels (digital, OOH, TV, radio, etc.) and ability to evaluate media plans against strategy as well as efficiency/strength
• Experience with Retail industry and drive to store media activations
• Strong coordination skills to lead/manage complex media plan/executions as well as a complex global organization structure
• Ability to liaise with partners (internal and external) in multi regions, countries, time zones while still delivering quality work on deadlines
• Acute attention to detail
• Solid analytic skills and ability to communicate results in a simplified manner
• Understanding of media research tools/models
• Strong communication skills both written and verbal
• Educational Background: University Degree in Business, Marketing, Communication or any related field

Our Diversity, Equity and Inclusion commitment​

We are committed to creating an inclusive environment for all employees. We celebrate diversity and provide equal opportunities to all, regardless of race, gender, ethnicity, religion, disability, sexual orientation, or any other characteristic that makes us unique.