Vice President, Eyecare

Requisition ID: 865967 
Position:Full-Time

We are EssilorLuxottica, a global leader in the design, manufacture and distribution of ophthalmic lenses, frames and sunglasses. The Company brings together the complementary expertise of two industry pioneers, one in advanced lens technologies and the other in the craftsmanship of iconic eyewear, to create a vertically integrated business that is uniquely positioned to address the world’s evolving vision needs and the global demand of a growing eyewear industry.
 

With over 180,000 dedicated employees in 150 countries driving our iconic brands, our people are creative, entrepreneurial and celebrated for their unique perspectives and individuality. Committed to vision, we enable people to “see more and be more” thanks to our innovative designs and lens technologies, exceptional quality and cutting-edge processing methods. Every day we impact the lives of millions by changing the way people see the world.

Our portfolio of more than 150 renowned brands span various categories, from frames, lenses and instruments to brick and mortar and digital distribution as well as mid-range to premium segments. 

GENERAL FUNCTION

The Vice President of Eyecare is responsible for the strategy and execution of doctor-related initiatives within the Retail Licensed Brands organization, currently consisting of Target Optical and Pearle Vision brands. This role will also oversee the recruiting of Optometrists for diverse store environments, lead efforts to enhance Doctor satisfaction, and work to increase patient access. This leader will work in close partnership with the Eyecare Center of Excellence (COE) to ensure that brand priorities are supported by the COE and that COE initiatives are successfully implemented within the brand.

MAJOR DUTIES & RESPONSIBILITIES

Eyecare Strategy

• Keep abreast of retail eyecare sector innovations & competitive activity within the marketplace
• Design and run the delivery of the eyecare strategy of the brand to doctor population
• Lead the Optometric Advisory Council (OAC) of doctors to gain insights and perspectives on the doctor experience within the brands and enlist their help and sponsorship to execute Eyecare strategies
• Integrate OD perspective in brand decisions, utilizing OAC and creating a two-way dialogue
• Monitor and analyze Brand and Doctor metrics to identify and act upon opportunities to build the business and optimize coverage

Eyecare Execution/Delivery

• Strategically increase patient access and ensure comprehensive coverage within the brands, minimizing dark, dim and opportunity stores
• Collaborate with optometrists, field leaders, marketing, internal stakeholders, academic institutions, and attend industry events to drive patient access, expand business, and elevate brand loyalty.
• Analyze OD KPIs, and in partnership with EyeCare COE and Field Leadership, design plans to increase eye exam traffic
• Design eye exam growth and patient retention programs and implement plans that deliver results
• Communicate brand value-propositions, ensuring understanding and buy-in for improved attraction and retention

OD Recruitment

• Lead OD recruitment and management efforts across the US and Canada
• Build effective recruitment models, strategic sourcing, and hiring strategies for Optometrists (ODs)
• Create programs and partnerships with industry associations, events, and campaigns that generate brand awareness, builds talent pipeline, and drives recruiting efforts
• Develop University campus pathway programs into the Eyecare network

Leadership

• Develop team to grow soft skills, business functional depth and breadth, and industry acumen
• Coach team to optimize the patient journey and direct eyecare initiatives via well-defined action plans
• Support the business and functional units in achieving their goals by serving as a thought partner, eyecare expert, change agent, and strategist

BASIC QUALIFICATIONS

• BA/BS in business, health care or related field
• Doctor of Optometry degree
• 15+ years of experience in the retail optical industry
• Ability to lead and manage multiple priorities in parallel
• Proven ability to coach and develop
• Strong analytical and communication skills
• Excellent prioritization skills with a clear focus on results
• Ability to combine strategic vision with everyday tactical detail and a strong urge for action
• 50%-75% travel

PREFERRED QUALIFICATIONS

• MBA or other advanced healthcare related degrees

Employee pay is determined by multiple factors, including geography, experience, qualifications, skills and local minimum wage requirements. In addition, you may also be offered a competitive bonus and/or commission plan, which complements a first-class total rewards package. Benefits may include health care, retirement savings, paid time off/vacation, and various employee discounts. 
 
Upon request and consistent with applicable laws, EssilorLuxottica will provide reasonable accommodations to individuals with disabilities who need assistance in the application and hiring process.  To request a reasonable accommodation, please call the EssilorLuxottica SpeakUp Hotline at 844-303-0229 (be sure to provide your name and contact information so that we may follow up in a timely manner) or email HRCompliance@luxotticaretail.com. 
  
We are an Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to race, color, gender, national origin, social origin, social condition, being perceived as a victim of domestic violence, sexual aggression or stalking, religion, age, disability, sexual orientation, gender identity or expression, citizenship, ancestry, veteran or military status, marital status, pregnancy (including unlawful discrimination on the basis of a legally protected pregnancy or maternity leave), genetic information or any other characteristics protected by law. Native Americans in the US receive preference in accordance with Tribal Law.