PPC Specialist Lenstore - International Markets

If you’ve worn a pair of glasses, we’ve already met.

We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over 150 countries access to a global platform of high-quality vision care products (such as the Essilor brand, with Varilux, Crizal, Eyezen, Stellest and Transitions), iconic brands that consumers love (such as Ray-Ban, Oakley, Persol, Oliver Peoples, Vogue Eyewear and Costa), as well as a network that offers consumers high-quality vision care and best-in-class shopping experiences (such as Sunglass Hut, LensCrafters, Salmoiraghi & Viganò and the GrandVision network), and leading e-commerce platforms.

Join our global community of over 190,000 dedicated employees around the world in driving the transformation of the eyewear and eyecare industry.

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Your #FutureInSight with EssilorLuxottica

Are you willing to pioneer new frontiers, foster inclusivity and collaboration, embrace agility, ignite passion, and make a positive impact on the world? Join us in redefining the boundaries of what’s possible.

About Lenstore:
Lenstore is the leading contact lens e-commerce platforms in Europe, and as part of EssilorLuxottica, we are on a mission to make quality vision care accessible and convenient for everyone. We are dedicated to delivering exceptional customer experiences and expanding our reach within European markets, particularly in France, Spain, and Italy. As a fast-growing part of EssilorLuxottica, we are scaling new heights in innovation, operational excellence, and customer service.

Your role:

The PPC Specialist – International Markets is responsible for the strategic planning and effective management of all Paid Search and Shopping activity for the German, Italian, French & Spanish markets – this involves setting targets and ensuring all KPIs are met. They are responsible for comprehensive analysis and for communicating insights to the wider business.  

Main responsibilities: 

• Performance: Ensuring all Paid Search KPIs are met consistently: ROAS, CPA, revenue 

• Strategies: Identifying new opportunities and developing new initiatives to exploit these. 

• Testing: Initiating, reviewing and optimising ad copy, landing pages and bidding strategies – sharing insights with relevant stakeholders. 

• Forecasting/Pacing: Providing recommendations and ensuring correct budgets/levels of spend. 

• Technical: Ensuring tech hygiene and accuracy (tagging, business data, feeds etc.) and liaising with Product and Tech team to develop and implement new solutions.  

• Reporting: Creating comprehensive analysis that can be shared internally and/or externally  

• Innovation: Keeping up to date with latest trends and developing/testing new methodologies 

• Personal development: Workload management and mentoring of fellow team members.  

• Executing additional tasks to meet departmental project-related or development and change objectives. 

• Ad hoc translations and assisting other members of the Marketing team 

• Providing cover for markets when other managers are on leave   

 
Main requirements: 

• Strong knowledge of automated bidding solutions 

• Fluent in English. German, Italian, French or Spanish would be a bonus. 

• Running international campaigns 

• 3+ years hands-on PPC experience (Client-side or Agency) managing complex accounts  

• Significant experience with ad management platforms (SA360, Marin, Kenshoo etc.)   

• An ardent follower of the “test, measure, learn” approach  

• Advanced knowledge of Excel, PowerPoint, Google Sheets, SharePoint, Google Analytics 4, LookerStudio 

• High level of numeracy and can demonstrate an ability to fully take in and understand data 

Desirable: 

• Degree level qualification in Marketing, Maths or Social Sciences  
• PPC experience in ecommerce and/or retail

• Strong communication and engagement skills with the ability to influence diverse stakeholders 

• Self-starter; must be proactive with minimal direction across data analysis and task delivery 

Benefits

• 33 days annual leave (inclusive of Bank Holidays) per year increasing with service 
• Comprehensive colleague eyecare package
• Staff discount 
• Cycle to Work Scheme
• Enhanced pension contributions
• Opportunities to take part in EssilorLuxottica Shareholding Initiatives
• Healthshield Cash Plan

Our Diversity, Equity and Inclusion commitment​

We are committed to creating an inclusive environment for all employees. We celebrate diversity and provide equal opportunities to all, regardless of race, gender, ethnicity, religion, disability, sexual orientation, or any other characteristic that makes us unique.