Brand Manager Turkey - Luxury and Licensed Brands 1

Date: Mar 4, 2026

Brand: Operations OO

Location:

Istanbul, TN

If you’ve worn a pair of glasses, we’ve already met.

We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over 150 countries access to a global platform of high-quality vision care products (such as the Essilor brand, with Varilux, Crizal, Eyezen, Stellest and Transitions), iconic brands that consumers love (such as Ray-Ban, Oakley, Persol, Oliver Peoples, Vogue Eyewear and Costa), as well as a network that offers consumers high-quality vision care and best-in-class shopping experiences (such as Sunglass Hut, LensCrafters, Salmoiraghi & Viganò and the GrandVision network), and leading e-commerce platforms.

Join our global community of over 190,000 dedicated employees around the world in driving the transformation of the eyewear and eyecare industry.

Discover more by following us on LinkedIn!

Your #FutureInSight with EssilorLuxottica

Are you willing to pioneer new frontiers, foster inclusivity and collaboration, embrace agility, ignite passion, and make a positive impact on the world? Join us in redefining the boundaries of what’s possible.

Contract - Full Time

Role - Marketing Manager - Frames

Location - Istanbul, Turkey

Your role

Join a dynamic, fast‑paced environment where you’ll shape the future of our Frames category. As the Marketing Manager, you will own the strategic direction, brand performance, and marketing execution for a diverse portfolio—driving growth, innovation, and excellence across the market.

You will lead the Frames division with a clear focus on driving growth and long-term brand value, while ensuring a seamless connection between global strategy and local market execution.

This is a highly cross‑functional role requiring strong business acumen, brand passion, and the ability to influence stakeholders across sales, marketing, finance, and external partners.

Main responsibilities:

Category & Brand Leadership

Lead the Frames division and deliver growth targets across your portfolio.
Define category and brand strategy together with the Marketing Director, including positioning, distribution, and pricing.
Develop annual brand targets while ensuring consistent strategic alignment with Global and META guidelines.

Marketing Strategy & Execution

Build and implement comprehensive marketing plans with a strong focus on B2C & B2B trade marketing, activations, events, promotions, buying days, fairs, and training.
Manage the full go‑to‑market process for new technology and product launches.
Support marketing processes and propose improvements to enhance operational efficiency.
Media, social media, and website involvement will be minimal but may be required occasionally.

Performance Management

Analyse brand performance, identify risks/opportunities, and recommend corrective actions.
Prepare weekly and monthly performance reviews for internal stakeholders.
Create monthly and yearly unit forecasts in collaboration with Sales, Finance, and other internal partners.
Conduct regular competitor analysis to inform strategic decisions.

Budget Responsibility

Prepare annual marketing budgets by brand (trade, media, training) in line with company targets.
Monitor spending throughout the year and manage budget updates and revisions.

Cross-Functional Collaboration

- Act as the strategic bridge between Marketing and Sales to maximise category performance.
- Provide brand‑driven strategic insights and gather feedback from field teams to support commercial excellence.
- Build strong relationships with internal teams and external suppliers/partners.

Main requirements:

You bring a mix of strategic strength, passion for brands, and operational excellence:
- Bachelor’s degree in Marketing or Business (required).
- 5–7 years’ experience in Marketing, ideally as a Brand/Category Manager in a matrix organization.
- Strong influencing skills and stakeholder management capabilities.
- Comfortable navigating ambiguity and driving change.
- Passionate about building brands and activating marketing levers effectively.
- High energy, a strong “can‑do” attitude, and a willingness to learn.
- Excellent analytical skills with full proficiency in data analysis and reporting tools (mandatory).
- Fluent in Turkish & English.

Our Diversity, Equity and Inclusion commitment

We are committed to creating an inclusive environment for all employees. We celebrate diversity and provide equal opportunities to all, regardless of race, gender, ethnicity, religion, disability, sexual orientation, or any other characteristic that makes us unique.