Brand Manager, Frames - Turkey

If you’ve worn a pair of glasses, we’ve already met.

We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over 150 countries access to a global platform of high-quality vision care products (such as the Essilor brand, with Varilux, Crizal, Eyezen, Stellest and Transitions), iconic brands that consumers love (such as Ray-Ban, Oakley, Persol, Oliver Peoples, Vogue Eyewear and Costa), as well as a network that offers consumers high-quality vision care and best-in-class shopping experiences (such as Sunglass Hut, LensCrafters, Salmoiraghi & Viganò and the GrandVision network), and leading e-commerce platforms.

Join our global community of over 190,000 dedicated employees around the world in driving the transformation of the eyewear and eyecare industry.

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Your #FutureInSight with EssilorLuxottica

Are you willing to pioneer new frontiers, foster inclusivity and collaboration, embrace agility, ignite passion, and make a positive impact on the world? Join us in redefining the boundaries of what’s possible.

Your role: 

The Brand Manager – Frames is responsible for driving brand growth, category performance, and market leadership within the frames (optical sunglasses & optical frames) portfolio. This role owns the full marketing mix, ensuring strong brand positioning, commercial execution, and alignment with global strategy while adapting to local market dynamics.

Main responsibilities:

• Define and execute the regional marketing strategy for the Frames category.
• Translate global strategies into locally relevant activations and campaigns.
• Identify opportunities to accelerate category awareness, adoption and sell-out performance.
• Monitor category performance, consumer trends and competitive landscape, providing actionable insights.
• Coordinate closely with Global Marketing and META partners.
• Develop integrated go-to-market strategies, including campaigns, retail activation and digital content.
• Collaborate with global PR teams to implement local PR and influencer strategies.
• Lead seeding initiatives and collaborations with creators and ambassadors.
• Develop B2B2C initiatives, events and coop marketing activities with key clients.
• Allocate investments across launches, trade, and consumer activations and ensure efficient use of resources with clear ROI tracking

Main requirements: 

• At least 5 years of experience in Brand Marketing, Product Marketing or Category Management
• Degree in Marketing or Business
• Proven working experience in driving category or brand strategy
• Experience in global companies is a must especially in FMCG, cosmetics
• Strong project management and stakeholder management skills
• Ability to work in cross-functional and international environments
• Strong analytical, strategic and innovation mindset
• Passion for technology, digital ecosystems and consumer experience
• Entrepreneurial spirit with ability to manage complexity and ambiguity

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Our Diversity, Equity and Inclusion commitment​

We are committed to creating an inclusive environment for all employees. We celebrate diversity and provide equal opportunities to all, regardless of race, gender, ethnicity, religion, disability, sexual orientation, or any other characteristic that makes us unique.