Trade Marketing Manager Fast Fashion

Date: Feb 9, 2026

Brand: WS Optical

Location:

Bangkok, TH

Trade Marketing Manager Fast Fashion,

Responsible for budget planning and developing integrated marketing strategies aligned with business objectives. The role drives trade promotions, in-store execution, and cross-channel campaigns, working closely with regional, commercial, and PR teams. It ensures strong brand presence, smooth coordination with internal teams and external agencies, KPI tracking, and continuous market and competitor insights to enhance customer experience and campaign effectiveness.

Key Activities;

Plan budget, develop and implement comprehensive marketing strategies aligned with business goals.
Develop marketing campaigns and promotional strategies for each channel of trade based on brand direction, product features and target markets of responsible portfolio.
Conceptualize and execute trade promotions and roll out impactful in-store campaigns in collaboration with regional marketing and commercial team.
Improve brand presence and campaign execution across trade through excellence in in-store planning, execution and tracking in alignment with the annual marketing priorities.
Collaborate in cross-functional environments including but not limited to regional brand marketing, PR & Commercial teams to execute on initiatives that will advance our efforts to enrich customer experiences.
Develop and pitch marketing plans integrated with influencers and digital solutions while including both lens and frame.
Coordinate with internal support teams to ensure smooth campaign execution and deliverables.
Coordinate with external agencies including but not limited to social media, event and production.
Compile reports detailing the effects (KPIs) exerted by each campaign and sharing these with superiors.
Keep up to date with the latest advertising, digital marketing, influencer trends and share report monthly for competitive activities.
Other related to marketing task as assigned

Experience:

At least 5 years of experience in marketing planning & executions, knowledge in fashion & eyewear industry would be a plus.

Qualifications:

Bachelor Degree in Business, Marketing or Related Fields.

Skills & Competencies required for the role:

Thai, Very good both written and spoken.
English, good both written and spoken.
Organization and prioritization; agility to work across multiple projects.
Comfortable with distilling data into insight, and an eye for detail.
Excellence in project management and active communication.
Be able to work in a dynamic environment and deliver within a timeline.
Thrive in matrix environments and are adept at influencing and coordinating with different stakeholders.
Creativity to think outside the box and contribute new and innovative ideas.
Strong analytical skills and experience using data to inform decision-making.