Area Sales Manager - VVBG

Date: Mar 31, 2026

Brand: Eyecare

Location:

IN

If you’ve worn a pair of glasses, we’ve already met.

We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over 150 countries access to a global platform of high-quality vision care products (such as the Essilor brand, with Varilux, Crizal, Eyezen, Stellest and Transitions), iconic brands that consumers love (such as Ray-Ban, Oakley, Persol, Oliver Peoples, Vogue Eyewear and Costa), as well as a network that offers consumers high-quality vision care and best-in-class shopping experiences (such as Sunglass Hut, LensCrafters, Salmoiraghi & Viganò and the GrandVision network), and leading e-commerce platforms.

The VisilabGroup, part of the globally operating company EssilorLuxottica, is the No. 1 optician in Switzerland with the brands Visilab, Kochoptik, McOptic, and Linsenmax, and 170 stores.

Join our global community of over 190,000 dedicated employees around the world in driving the transformation of the eyewear and eyecare industry.

Discover more by following us on LinkedIn!

Your #FutureInSight with EssilorLuxottica

Are you willing to pioneer new frontiers, foster inclusivity and collaboration, embrace agility, ignite passion, and make a positive impact on the world? Join us in redefining the boundaries of what’s possible!

We are looking for experienced sales leaders who possess strong expertise in B2B Sales, Distributor & Channel Management, and Regional Business Development to drive Essilor’s vision and accelerate presence across the designated territories. Join us in redefining the boundaries of what’s possible.

Your Role

Reporting to the Sales Manager/ Business Head, you will lead a team of Territory Sales Executives, work closely with internal cross-functional teams, and manage multiple external stakeholders including distributors and key regional customers. You will be responsible for delivering sales targets, driving market penetration, and ensuring flawless execution of regional strategies.

Main Responsibilities

1. Sales Achievement & Regional Strategy Execution

Achieve monthly, quarterly, and annual sales targets for the assigned region.
Translate regional strategy into actionable execution plans for TSEs.
Drive Routes-to-Market (RTM) initiatives and ensure the region receives appropriate support, resources and inputs.
Identify growth opportunities, contribute actively to the ICP and increase overall market share.

2. People Leadership & Team Development

Set monthly/quarterly/yearly targets for all TSEs.
Lead, train, coach and develop TSEs to deliver high-quality in-store execution and sales performance.
Support TSEs in problem-solving with retailers, distributors and regional partners.
Ensure TSEs adhere to company standards, guidelines and responsibilities.

3. Channel, Distributor & Key Customer Management

Appoint, develop and manage distributors while ensuring continuity and compliance with Essilor norms.
Define distributor boundaries and ensure business development within each territory.
Build relationships with key customers managed by TSEs and support in critical business discussions.
Assist distributors with performance reviews, training and resolving operational challenges

4. Market Execution & Trade Activities

Implement regional, channel and customer strategies to enhance coverage and visibility.
Roll out trade and product promotions per company guidelines.
Ensure product availability, POP execution and merchandising standards in key store locations.
Monitor market trends, competitor activity, pricing and promotional efforts.

5. Administration, Reporting & Internal Coordination

Submit timely and accurate market reports, competitor insights and promotional effectiveness updates.
Manage correspondence, expenses, leave approvals and performance appraisals for sales staff.
Coordinate communication between Regional Office and field teams.
Proactively manage manpower to minimize route gaps.

A. Areas of Responsibility (Ordered by Importance)

Sales Leadership & Target Achievement
Regional Execution & Market Development
Distributor & Key Account Management
Team Management & Capability Building
Market Intelligence & Reporting
Operational Governance & Compliance

B. Network of Interaction

Internal:

Sales Teams, Marketing, Operations, Customer Service, Finance & Collections.

External:

Distributors, Key Regional Customers, Retailers, ECPs, and Channel Partners.

C. Technical Skills — Portrait of a Perfect Candidate

Bachelor’s Degree from a recognized university.
MBA/PGDM preferred.
Strong analytical skills, ability to interpret market opportunities.
Proficiency in Excel, PPT and digital reporting systems.

D. Candidate Profile

8–10 years of experience in B2B Sales, Distributor Management & Customer Engagement.
Exposure to Optical Retail, Medical Devices, Pharmaceuticals, FMCG/FMCD preferred.
Experience in regional market handling and key towns.
High levels of energy, influence capability, and ability to lead in ambiguity.
Goal-oriented, self-driven, collaborative, and able to work across diverse teams.
Willingness to travel extensively across the region

E. Languages

Proficiency in English and local language is essential; multilingual ability is an advantage.

What’s in it for You?

Access to Leonardo, our global learning platform for continuous development.
Participation in the Corporate Shareholding Program “BOOST”.
Exclusive employee offers on eyewear and eye care products.
Opportunity to work in a diverse, inclusive, and dynamic global organization.

Recruitment Process

If shortlisted, our recruiting team will connect with you to guide you through the next steps.

We Are One: DEI Commitment

We foster an inclusive environment that celebrates diversity and ensures equal opportunity for all—regardless of race, gender, ethnicity, religion, disability, sexual orientation, or any unique characteristic you bring.