Manager- Marketing (Key Accounts)

WHO WE ARE

We are EssilorLuxottica, a global leader in the design, manufacture and distribution of ophthalmic lenses, frames and sunglasses. The Company brings together the complementary expertise of two industry pioneers, one in advanced lens technologies and the other in the craftsmanship of iconic eyewear, to create a vertically integrated business that is uniquely positioned to address the world’s evolving vision needs and the global demand of a growing eyewear industry.

With over 180,000 dedicated employees in 150 countries driving our iconic brands, our people are creative, entrepreneurial and celebrated for their unique perspectives and individuality. Committed to vision, we enable people to “see more and be more” thanks to our innovative designs and lens technologies, exceptional quality and cutting-edge processing methods. Every day we impact the lives of millions by changing the way people see the world.

GENERAL FUNCTION: Responsible for the development, management & execution of marketing programs that align the brand communication strategy with the North America key accounts (national retail, online retail, and hybrid models) strategy.  This position allows the flexibility and autonomy to apply creative thinking and problem-solving skills, coupled with the ability to directly influence the leadership team. 

MAJOR DUTIES AND RESPONSIBILITIES

• Develop & implement key accounts marketing strategies that align with major national retail and online retail in the US & Canada to build Transitions® lenses business within their distribution channels and ecommerce platforms
• Internally communicate and champion clear messaging, strategy and processes of the channel to the marketing team.
• Align with consumer media teams on advertising, PR, influencers and social media, to create proposals and programs that leverage the content to support key account managers in the development of presentations, meetings, education events, trade shows with key account customers.
• Align with consumer media team and global marketing team online strategies to effectively evaluate digital marketing proposals from online retailers and establish mutually beneficial digital activations plans
• Ensure partner programs and digital content on ecommerce platforms include Transitions brands in the main purchase journey while keeping with Transitions brand standards
• Develop project briefs, timelines, processes, and materials necessary to support the programs for retail and key account channel partners, including online ecommerce platforms
• Assist in the development of strategic marketing plans that help improve consumer conversion for Transitions lenses on online retail partners’ ecommerce platforms and meet the objectives of the channel
• Align and develop synergies with consumer, lens manufacturing, and trade channels and programs
• Measure, report results of programs to marketing & sales teams
• Work with agencies and outside vendors to manage projects and ensure delivery of materials that are fitting with TOI’s image and branding, and achieve expected results

BASIC QUALIFICATIONS

• BS in marketing or related field
• 5+ years directly related marketing experience. Eye care company or related industry experience preferred
• Marketing experience, developing & providing programs for key accounts, retail experience preferred, ecommerce experience preferred
• Brand/category management experience working on major brands with significant A&P budgets
• Strong interpersonal, written communication skills & project management
• Results driven and exercise a high degree of ownership and initiative
• Must be able to effectively and professionally represent the Transitions® lenses image to customers and suppliers, and demonstrate the ability to act independently
• Ability to influence change within the organization
• Must be able to work in a fast-paced environment
• Be financially astute, aware of budgets while attaining excellent margin results against Plan.
• Good knowledge of Microsoft Office
• Ability to plan ahead, handle multiple projects, set priorities and drive results
• Demonstrate creativity and innovative thinking
• Must be able to travel up to 30% of the time, including some overnights and weekends
• Good knowledge of contact management software preferred

.