Base-of-Pyramid (BoP) Demand Generation Intern

If you’ve worn a pair of glasses, we’ve already met.

We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over 150 countries access to a global platform of high-quality vision care products (such as Varilux, Crizal, Stellest), iconic brands that consumers love (such as Ray-Ban, Oakley, Oliver Peoples), as well as a network that offers consumers high-quality vision care and best-in-class shopping experiences (such as Sunglass Hut, LensCrafters, the GrandVision network), and leading e-commerce platforms.

Join our global community of over 190,000 dedicated employees around the world in driving the transformation of the eyewear and eyecare industry.

Discover more by following us on LinkedIn!

Your #FutureInSight with EssilorLuxottica

Are you willing to pioneer new frontiers, foster inclusivity and collaboration, embrace agility, ignite passion, and make a positive impact on the world? ​

Join us in redefining the boundaries of what’s possible!​
 

Good vision is a basic human right. Seeing well improves everything in life. Yet uncorrected poor vision affects 1 in 3 people around the world. That’s at least 2.5 billion people.

90% of them live in base-of-the-pyramid (BoP) regions with no access to and no awareness of vision care.

They are not reaching their full potential when 80% of all vision problems can be solved by solutions that exist today.

As the global leader in vision care, EssilorLuxottica lives by our mission to help everyone around the world see more and be more.

Therefore it is our responsibility to help eliminate uncorrected poor vision in a generation. We are committed to doing so via dedicated teams such as the Sustainable Programming team which focuses creating rural optical points in BoP areas where there is no vision care and bringing affordable products to BoP consumers. 

As an intern supporting the BoP Demand Generation team in the Sustainable Programming team, your job is to support the creation of awareness and engagement programs targeting these BoP consumers so that they will understand the importance of good vision and be motivated to visit the rural optical points we’ve created to get their eyes checked.

We are not necessarily looking for someone with BoP experience but rather someone with creative ideas and the ability to think out of the box to adapt mainstream marketing best practices for BoP audiences.

1. AREAS OF RESPONSIBILITIES AND RELATED ACTIVITIES:

        (Order the responsibilities by importance, specifying a title for each one)

• Support BoP Demand Generation & Marketing in developing and implementing campaigns / projects that will increase the awareness of good vision and enhance the brand perception of 2.5 NVG
• Collaborate with various functions within the global sustainable programming team as well as local country marketing teams on global and local projects
• Work with agencies and media partners as needed
• Monitor and report on appropriate platform / channel analytics and KPIs to track progress
• Keep abreast of latest developments in marketing, vision care and public health - identify, prioritize and leverage trends, technologies, platforms and methodologies to further the 2.5 NVG’s reach and engagement and achieve our marketing objectives

2. KEY REQUIREMENTS:

• Currently studying with Marketing, Communication, Advertising, Multimedia, Business
• Analytical ability and passion, business oriented and used to work with Microsoft Excel
• Strong project management skills/ability to work on multiple topics concurrently under tight deadlines
• Reliable, autonomous, precise, good organization & communication skills
• Positive and proactive
• Deep interest to work on rural consumer marketing and brand management
• Creative and experimental ideator with ability to bring ideas to life and execute to fruition
• Strong communication skills Self-starter with problem-solving and resourceful mindset
• Collaborative attitude
• Skilled in MS Office tools (in particular Excel, Powerpoint etc) and familiarity with marketing technologies (Canva, SurveyMonkey)
• Familiar with social media landscape (Facebook, Instagram, TikTok, Twitter)
• Able to commit 6months FULL TIME Internship from Jul-Dec 2025

Recruiting process

Our recruitment process may vary; If you are selected, you will be contacted by our recruiters to guide you through the specific steps for your application.​
 

Our Diversity, Equity and Inclusion commitment​

We are committed to creating an inclusive environment for all employees. We celebrate diversity and provide equal opportunities to all, regardless of race, gender, ethnicity, religion, disability, sexual orientation, or any other characteristic that makes us unique.