Trade Marketing Specialist

Contract: Permanent/Full time

Compensation: 

If you’ve worn a pair of glasses, we’ve already met.

We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over 150 countries access to a global platform of high-quality vision care products (such as the Essilor brand, with Varilux, Crizal, Eyezen, Stellest and Transitions), iconic brands that consumers love (such as Ray-Ban, Oakley, Persol, Oliver Peoples, Vogue Eyewear and Costa), as well as a network that offers consumers high-quality vision care and best-in-class shopping experiences (such as Sunglass Hut, LensCrafters, Salmoiraghi & Viganò and the GrandVision network), and leading e-commerce platforms.

Join our global community of over 190,000 dedicated employees around the world in driving the transformation of the eyewear and eyecare industry.

Discover more by following us on LinkedIn! 

Your #FutureInSight with EssilorLuxottica

Are you willing to pioneer new frontiers, foster inclusivity and collaboration, embrace agility, ignite passion, and make a positive impact on the world? Join us in redefining the boundaries of what’s possible.

Job Definitions
A Trade Marketing Specialist responsible for leading all activities for Oakley to enhance brand visibility at points of sale.
 

Roles & Responsibilities
1. Promotion/BTL management

• Lead and execute impactful trade promotions across relevant channels.
• Plan and implement BTL events to continuously engage with target audience.
• Track and measure performance, analyze results, and identify areas for improvement to maximize ROI. 

2. Channel insight management

• Monitor the evolving market environment, consumer behavior, and sales trends.
• Lead data analysis, track performance regularly, and deliver business insights related to customers, shoppers, and categories for sustainable growth.
• Conduct regular field visits and monitor competitor activities.
• Forecast risks and opportunities, providing appropriate solutions when necessary.

3. Excellence in executions

• Ensure all activities and communications are fully aligned with the brand strategy.
• Ensure resources are properly invested in the right places, at relevant occasions, and in the most efficient ways.
• Manage POS materials from planning through execution to review

4. Others

• Support the ambassador program and engage with key influencers to strengthen brand building.
• Assist with social media initiatives by enhancing owned media channel.
• Oversee budget and cash flow management for the brand.
• Develop a strong partnership with the Sales team to consistently deliver maximum synergy between both functions.
• Collaboration with the APAC Oakley Sports Marketing Team.

Qualifications & Experience

• Minimum 5 years of experiences in FMCG Trade Marketing or Marketing
• Strong analytical and problem-solving skills
• Excellent communication and interpersonal abilities
• Fluent English proficiency, both written and verbal
• Experience in Sports Marketing or AFA categories is preferred
• Educational background in Business or Marketing is preferred

Our Diversity, Equity and Inclusion commitment​

We are committed to creating an inclusive environment for all employees. We celebrate diversity and provide equal opportunities to all, regardless of race, gender, ethnicity, religion, disability, sexual orientation, or any other characteristic that makes us unique.