Public Relation Executive

Contract: Permanent/Full time

Compensation: 

If you’ve worn a pair of glasses, we’ve already met.

We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over 150 countries access to a global platform of high-quality vision care products (such as the Essilor brand, with Varilux, Crizal, Eyezen, Stellest and Transitions), iconic brands that consumers love (such as Ray-Ban, Oakley, Persol, Oliver Peoples, Vogue Eyewear and Costa), as well as a network that offers consumers high-quality vision care and best-in-class shopping experiences (such as Sunglass Hut, LensCrafters, Salmoiraghi & Viganò and the GrandVision network), and leading e-commerce platforms.

Join our global community of over 190,000 dedicated employees around the world in driving the transformation of the eyewear and eyecare industry.

Discover more by following us on LinkedIn! 

Your #FutureInSight with EssilorLuxottica

Are you willing to pioneer new frontiers, foster inclusivity and collaboration, embrace agility, ignite passion, and make a positive impact on the world? Join us in redefining the boundaries of what’s possible.

Main responsibilities:

Drive PR strategy:

• Work closely with key functions such as Marketing and Business Brand teams to identify goals and KPIs to achieve PR and branding objectives for Korea.
• Lead integrated communication strategies to build brand awareness, affinity, and engagement by uti-lising a wide set of tools, including but not limited to organic and paid media platforms, social media content marketing, influencer and celebrity management, brand storytelling etc.
• Customise global strategies and campaigns to align closer with local business needs and market land-scape, sharing insights with global teams to prioritise market needs.
• Monitor and analyze competitors’ movements and plans in-market to derive strategic insights and learnings.
• Developing, defining, and streamlining best practices for communications initiatives within Korea, supporting on SEAK region.
• Support the Public Relations Manager, SEA and Korea, in liaising with local markets to facilitate sharing of global PR assets, coordinating of regional campaigns and PR reporting to stakeholders.

Media and influencers management:

• Identify and liaise with celebrities/influencers/talents for both organic and paid partnerships to raise awareness and engagement with target audience.
• Develop and maintain strong relationships with trade and consumer fashion and lifestyle media to secure earned media coverage consistently.
• Draft and edit press releases, media alerts and copywriting marketing communications materials, as necessary
• Address all media and PR-related inquiries as required

PR agency management:

• Day to day management of the local PR agency to ensure the PR calendar and strategy is being rolled out and meeting agreed KPIs.
• Review and approve agency work, setting high benchmarks for quality.
• Set clear briefs and challenge agencies to think out of the box and optimize efficiency and costs in delivering results.
• Ensure that monitoring and reporting of PR metrics and results are done accurately to demonstrate ROI and effectiveness of plans.

Event management:

• Conceptualize and execute PR events with the support of agencies for product/ brand/ collection launches.
• Occasionally support local trade marketing or brand teams on events that are relevant to PR.

Budget management:

• Plan annual PR budgets in discussion with the local and regional teams as per business priorities.
• Monitor and track budget systematically to ensure efficient and timely use of resources.
• Administrative duties include liaising with Finance department to submit and process invoices in a timely manner.

Key stakeholders:

Internal

• Korea leadership/brand/marketing teams
• SEA brand/marketing teams
• Global PR team
• Global brand managers

Our Diversity, Equity and Inclusion commitment​

We are committed to creating an inclusive environment for all employees. We celebrate diversity and provide equal opportunities to all, regardless of race, gender, ethnicity, religion, disability, sexual orientation, or any other characteristic that makes us unique.