NA Brand Business Director, Sports Hub

Requisition ID: 867536 
Store #: 991321 Oakley Marketing - NY 5th 
Position:Full-Time

Established in 1975 and headquartered in Southern California, Oakley is one of the leading sports brands in the world.  The holder of more than 600 patents, Oakley is continually seeking problems, solving them with inventions and wrapping those inventions in art. We call it Mad Science, and it lives in everything that fuels our passion; our athletes, our employees, our culture, our brand.

As the first manufacturer of color-enhancing, all-polarized sunglass lenses, Costa combines superior lens technology with unparalleled fit and durability to help people See What’s Out There. Costa has made the highest quality, best-performing sunglasses and prescription sunglasses (Rx) for fishing and water enthusiasts since 1983, and now its product portfolio includes optical frames. Costa’s growing cult-brand status ties directly to its mission to provide high-quality products with a focus on sustainability and conservation as the company works hard to protect the waters it calls home. From the use of sustainable materials, its Kick Plastic initiative and strong conservation partnerships, Costa encourages people to help protect our watery world.

EssilorLuxottica is a global leader in the design, manufacture and distribution of fashion, luxury and sports eyewear. Our wholesale network covers more than 150 countries and our retail presence consists of over 9,100 retail stores across the globe.

In North America, our wholesale business is the home to global brands like Ray-Ban, Oakley, and many of the top fashion house brands. Our leading retail brands include; LensCrafters, Sunglass Hut, Pearle Vision, and Target Optical. We are also home to EyeMed, the fastest growing vision care company in the United States.

EssilorLuxottica’s Wholesale teams deliver the highest quality frames, best-in-class expertise and a deep understanding of products and markets to support our customers and fuel their businesses all over North America.

GENERAL FUNCTION  

This role is responsible for supporting, developing and implementing effective business plans to enhance the Brand(s) and to help drive substantial growth in the local market in close collaboration with key brand and business stakeholders. Acts, in direct alignment with the Brand Team, to maximize & execute the overall Brand Vision and Goals by tailoring communication and commercial plans across all divisions (Retail, Ecommerce, Wholesale channels incl. Department Stores, Ecommerce, National & Regional Accounts, and Independent wholesale customers) within the NA Market. 

MAJOR DUTIES AND RESPONSIBILITIES 

1. BRAND BUSINESS MANAGEMENT

• Sales Forecasting & Monitoring
• Responsible for helping set & monitoring Brand Targets
• Reviews monthly sales by brand & identify gaps & opportunities
• Develops & drives 3 year business plan: net units, AUR, distribution channels, distribution size and productivity, marketing investment
• Teams with local stakeholders during Budget phase and reviews bottom-up and top-down results 
• Aligns and connects all divisions and COTs on priorities to ensure maximum impact
• Effectively develops plans to ensure that top line sales and bottom line goals are met

• Business Analysis 
• Support Brand Business Updates to Sr. Management
• Investigate Brand & Competitive trends/results and responsible to identify opportunities, build sustainable strategies & execute actionable plans to grow sales & Market Share
• Advocate for needs by analyzing competition and Brand trends to share with Leadership Teams
• identify growth areas according to the various objectives and criteria defined (optical/sun, newness/carryover, best sellers, special projects, limited editions, average price, etc.) 
• Partner with cross functional teams for effective business delivery 

• Distribution Management
• Partner with Sales team to develop distribution strategies by Channel of Trade in line with Global Brand Strategies
• Identify opportunities to grow door productivity & partner with Sales to develop & customize tools to help with Customer sell in

2. BRAND COMMERCIAL PLAN DEVELOPMENT & MANAGEMENT

• Maximize Brand/Corporate Strategies & Initiatives by customizing strategies for various Channels/COT’s/Accounts to drive brand success: 
• Work with the wider team to develop & execute holistic Sell Out Initiatives to drive visibility, assortment, training & merchandising programs 
• Develop & Lead Training for Sales teams that share Marketing Initiatives & New Product Releases to champion the brand & improve Sales performance

3. ACCOUNT MARKETING

• Performance Monitoring of activities in coordination with Sales and Account Marketing teams

4. PRODUCT MANAGEMENT

• Performance Monitoring (new vs bestsellers, AUR, special projects, materials)

BASIC QUALIFICATIONS 

• Bachelor’s degree
• 10 plus years of brand management or similar experience 
• Strong analytical and computer skills
• Excellent verbal and written communication skills
• Strong interpersonal and influencing skills
• Ability to transfer strategy into action
• Project management approach
• Highly motivated and passionate

​Pay Range: 158,632.00  - 234,814.40 

Employee pay is determined by multiple factors, including geography, experience, qualifications, skills and local minimum wage requirements. In addition, you may also be offered a competitive bonus and/or commission plan, which complements a first-class total rewards package. Benefits may include health care, retirement savings, paid time off/vacation, and various employee discounts.

Upon request and consistent with applicable laws, EssilorLuxottica will provide reasonable accommodations to individuals with disabilities who need assistance in the application and hiring process.  To request a reasonable accommodation, please call the EssilorLuxottica SpeakUp Hotline at 844-303-0229 ( (be sure to provide your name and contact information so that we may follow up in a timely manner) or email HRCompliance@luxotticaretail.com. 

We are an Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to race, color, gender, national origin, social origin, social condition, being perceived as a victim of domestic violence, sexual aggression or stalking, religion, age, disability, sexual orientation, gender identity or expression, citizenship, ancestry, veteran or military status, marital status, pregnancy (including unlawful discrimination on the basis of a legally protected pregnancy or maternity leave), genetic information or any other characteristics protected by law. Native Americans in the US receive preference in accordance with Tribal Law. 

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