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CRM Campaign Specialist

Date:  May 22, 2024
Brand:  Corporate

Milano, IT


We are EssilorLuxottica, a global leader in the design, manufacture and distribution of ophthalmic lenses, frames and sunglasses. The Company brings together the complementary expertise of two industry pioneers, one in advanced lens technologies and the other in the craftsmanship of iconic eyewear, to create a vertically integrated business that is uniquely positioned to address the world’s evolving vision needs and the global demand of a growing eyewear industry.

With over 180,000 dedicated employees in 150 countries driving our iconic brands, our people are creative, entrepreneurial and celebrated for their unique perspectives and individuality. Committed to vision, we enable people to “see more and be more” thanks to our innovative designs and lens technologies, exceptional quality and cutting-edge processing methods. Every day we impact the lives of millions by changing the way people see the world.


The overall responsibility of the CRM Campaign Specialist is to support the programs that drive growth in new customer acquisition, customer retention and sales per customer, leading to improved customer lifetime value.  By implementing omni-channel projects, using results to drive new initiatives and providing insightful recommendations, this position plays a pivotal role in continually improving the company’s sales and marketing results.



  • Identify and develop Omni-channel marketing strategies leveraging, direct mail, e-mail, mobile, to communicate brand values, new product collections, and brand partnerships
  • Support direct marketing efforts, including circulation planning and implementation, to drive traffic and improve sales
  • Support customer and prospect contact strategies via email, mobile, mail and social media, and additional marketing channels to ensure continuity and improved results
  • Drive company use of the rapidly evolving e-commerce techniques to improve customer integration and prospect identification
  • Analyze performance and impact of Omni-channel marketing initiatives on customer behavior
  • Use marketing and sales analysis to improve results from company mailings, marketing programs, and sales initiatives
  • Identify milestones in customer lifecycle and implement triggered sales & marketing events to improve the results at these milestones
  • Ability to think strategically and creatively on how to leverage customer insights to develop unique multi-channel strategies in line with the company business objectives
  • Ability to professionally present and articulate the business value of complicated analysis to a diverse group of users
  • Coordinate with other departments regionally and globally to understand customer touch points and recommend improvements



INTERNAL: Consumer Insight, CRM Demand Management, Customer Engagement, CRM Managers 

EXTERNAL: Marketing, Brand, Ecommerce, Creative Hub, CRM IT



  • Educational Background: Bachelor's degree required. (Masters preferred)
  • Ability to collaborate with a variety of team members and levels in a matrix organization
  • Strong problem solving skills
  • Proven analytical skills
  • Strong experience with email and mobile campaign management.
  • Knowledge of catalog and/or direct marketing environment
  • Advanced knowledge of MS Excel, Powerpoint, along with general understanding of other analytical tools
  • Expertise with Targeting tools, such as Microsoft Unica and with CRM systems, such as Oracle Responsys
  • Experience working with web analytics tools, such as Qlickview, Adobe, Google Analytics
  • Educational Background in Marketing or Advertising field
  • At least 5 years of experience in CRM campaign management






We welcome applications from all individuals regardless of their ages, backgrounds, gender, sexual orientation, political affiliations, personal beliefs, or religions. This includes those registered in targeted employment programs under Italian Law 68/1999, in accordance with Article 15 of Stat. Lav and Legislative Decrees 215/03 and 216/03.

Job Segment: Channel Marketing, Direct Marketing, Event Marketing, Ophthalmic, Advertising, Marketing, Healthcare

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