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Regional Manager-Optical Vic

Date:  May 27, 2023
Brand:  OPSM

Melbourne, AU, 3000

We are EssilorLuxottica, a global leader in the design, manufacture and distribution of ophthalmic lenses, frames and sunglasses. Formed in 2018 by the combination of Essilor and Luxottica, our Company combines two centuries of innovation and human endeavour to elevate vision care and the consumer experience around it. We are home to the most loved and widely-recognized vision care and eyewear brands in the world. Our proprietary eyewear brands include Ray-Ban, Oakley, Costa, Vogue Eyewear, Persol and Oliver Peoples, complemented by over 20 prestigious licensed brands. Our advanced lens technologies include Varilux, Crizal, Eyezen, Stellest and Transitions. We offer superior shopping and patient experiences with a network of 18,000 stores including world-class retail brands like Sunglass Hut, LensCrafters, Salmoiraghi & Viganò and GrandVision.

Every day, EssilorLuxottica’s 180,000 employees in 150 countries work towards a common mission to help people see more and be more. In 2021, the Company’s milestones included a collaboration with Meta to launch Ray-Ban Stories smart glasses; the acquisition of GrandVision bringing 39,000 new employees into our family; expansion of our International Employee Shareholding community, and the launch of Eyes on the Planet, our strategic approach to sustainability.

In Australia and New Zealand, we operate the iconic retail and eye care brands: Sunglass Hut, OPSM, Ray-ban and Laubman & Pank.



Luxottica is a global leader in eyewear products from manufacturing to wholesale and retail sales. You may know our brands: Ray Ban, Oakley, Chanel, Prada, Dolce & Gabbana, and Bvlgari to name just a few.


At OPSM we are passionate about opening eyes to the unseen. As a leading eye care and eyewear retailer, we have been looking after the eyes of Australians and New Zealanders for over 80 years. We are not your typical retail business. We are obsessed with eye care and offering our customers the confidence in how they see the world.
We are part of Luxottica Group, a global eyewear company with over 7,000 retail stores across 130 countries and brands like Ray Ban, Oakley, Prada and Burberry to name a few. Working with us means you are part of something bigger. 
We are now looking for a passionate, commercially driven and engaging Regional Manager to join the Operations Leadership team. Based in Melbourne, you will be responsible for 10-14 stores throughout the northern metro area which will include a few of our regional locations.  
Your focus will be leadership and coaching a high performance team. You will achieve strong, positive sales results and profitability through strategic planning and execution, cost management and ongoing business development. You will implement people strategies, drive strategic change, improve productivity, achieve operational objectives, and propel customer advocacy.
Your success will build from previous experiences as Regional Sales Manager (retail preferred) and authentic leadership, being a natural coach who motivates, guides, inspires and challenges your team to deliver exceptional customer experiences. You will epitomise high performance through achieving operational excellence and flawless execution of business directives; demonstrate a strong commercial mindset from experience gained in financial management reporting, productivity management, benchmarking and analysis. Of course you will be energetic, engaging, driven by success, passionate and thrive working in a fast paced retail environment. Outstanding communication and presentation skills are essential.



  • Tools of trade, car allowance and fuel card provided
  • Earn monthly sales bonus
  • $1,500 annual product allowance for use at OPSM, Sunglass Hut & Oakley
  • In-Store discounts of up to 50% off
  • Volunteer opportunities with our OneSight Foundation
  • Be a part of a great culture of passionate people who work for each other

At OPSM we can offer you an opportunity to make a real difference in the way people see the world. You will be able to access diverse career pathways to pursue your career goals wherever that may be. We offer competitive salaries and incentives to recognise your contribution, a generous product allowance for you to enjoy wearing our premium brands and other benefits too. This role also attracts a car allowance and tools of trade. Here, you will also have the opportunity to join our mission to help the world see by participating in our OneSight outreach program.



There is no doubt that a passion for retail, people and customer experience are absolute musts for anyone in this role. In addition, you will also be able to demonstrate the following:   

  • Proven ability to lead, inspire and engage high performing teams that are geographically dispersed
  • Cross-departmental thought and change leadership, ensuring strategic, customer and operational priorities are aligned with others and executed within your retail business  
  • Ability to be flexible and operate in a dynamic environment 
  • Assure day-to-day operations including customer experience, team member experience, store presentation and sales meet Brand expectations
  • Commercially astute when it comes to managing P&L and meeting business metrics  
  • Maintain clear and effective communications between Support Centre and stores 
  • Enable and use feedback to influence priorities and drive change that enhances the customer experience and supports the team  
  • Growth and continuous improvement mindset
  • Recruit, source & develop your team to be leaders in their own right
  • Be a culture ambassador, sharing your passion for retail, customer experience and shared wins with your team

In summary we need a leader who can get the job done, but also develop key relationships with peers and key stakeholders remotely. 




We are looking for an experienced and resourceful business leader who:

  • Has demonstrated ability delivering consistent sales and profit results in a dynamic and ever-changing environment
  • Able to quickly assess opportunities for sales improvement and growth across functions such marketing, VM, people and sales KPIs
  • Strong experience in customer service (luxury & apparel experience highly valued)
  • Experience leading and developing sales teams
  • Previous experience in leading from a far with regional location stores will be well regarded


If this sounds like you, click apply now so we can learn more about you and your fit in the team!

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