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Sports Marketing & Training Sr. Executive

Date:  Apr 9, 2025
Brand:  L&P
Location: 

Kuala Lumpur, MY

 

If you’ve worn a pair of glasses, we’ve already met.


We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over 150 countries access to a global platform of high-quality vision care products (such as the Essilor brand, with Varilux, Crizal, Eyezen, Stellest and Transitions), iconic brands that consumers love (such as Ray-Ban, Oakley, Persol, Oliver Peoples, Vogue Eyewear and Costa), as well as a network that offers consumers high-quality vision care and best-in-class shopping experiences (such as Sunglass Hut, LensCrafters, Salmoiraghi & Viganò and the GrandVision network), and leading e-commerce platforms.

 

Join our global community of over 190,000 dedicated employees around the world in driving the transformation of the eyewear and eyecare industry.

Discover more by following us on LinkedIn!

 


Your #FutureInSight with EssilorLuxottica

Are you willing to pioneer new frontiers, foster inclusivity and collaboration, embrace agility, ignite passion, and make a positive impact on the world? ​Join us in redefining the boundaries of what’s possible!​
 

Your role

 

We are looking for a Sports Marketing & Athlete Manager who will be responsible for scouting, contracting, and managing athletes to elevate brand visibility, while leading impactful sports events and activations. This role requires strong experience in athlete relationship management, negotiation, and cross-functional collaboration with Brand, PR, and Trade Marketing teams. The ideal candidate brings a deep understanding of the local sports landscape, a solid network within the industry, and the ability to drive brand advocacy through training, seeding, and strategic event execution.


Athletes' management 

  • Be responsible for the selecting of athletes in the key sport verticals. Monitor and scouting upcoming stars. Align with Brand, PR, local TM teams on the candidates and overall list of the athletes 
  • Make a contract offer for the selected athletes (ambassadors) and negotiate with appropriate individual agent, association, teams
  • Develop, manage relationships with the contracted and non-contracted athletes & make sure they provide relevant visibility for the brand
  • Establish the relationships with key national sports organizations (e.g.NOC) and seek for the opportunities to provide additional visibility for the brand
  • Plan and order products (Eyewear / Apparel /Accessories) following the brand direction and commercial needs. Ship it to the athletes in a timely manner. 
  • Provide regular seeding reports following the company’s processes, communicate to internal stakeholders
  • Plan and manage seeding budget; regular provide spending track

 

Events

  • Propose and manage local sports events & activities in accordance with the brand direction/ local market needs
  • Fully leadership the event / activations organization with the support of the trade marketing team, activate Oakley athletes in suitable events
  • Follow the events / activations approval process through regional Oakley team
  • Plan and manage events / activations budget 
  • Provide the reports
  • From time to time participate in Global Sports events

 

Training – EW + AFA

  • Coordinate with internal stakeholders on the training needs, plan training calendar and make sure the calendar is approved by WHS/ RTL teams
  • Collate materials and prepare content for the training sessions
  • Participate in Brand immersions (1-2 times per year) and other local activities (new product launches)
  • Track, monitor, generate reports and gather feedback

 

 

 

 

 

 

 

 

Top 3 Criteria for the Role:

  1. Athlete Scouting & Contracting Expertise
    1. Proven ability to identify, negotiate with, and sign athletes as brand ambassadors
    2. Existing relationships with athletes, teams, and national sports organizations
    3. Event & Activation Leadership
    4. Experience planning and executing branded sports events that drive visibility and ROI.
    5. Ability to leverage athlete participation for maximum media/social impact.
    6. Stakeholder & Training Coordination
    7. Strong cross-functional collaboration (Brand, PR, Trade Marketing) to align strategies.
    8. Ability to develop and deliver product training (athletes, internal teams, customers) to boost advocacy

 

Requirements:

Education: Bachelor’s degree in Sports Management, Marketing, Business, or related field

Experience: Minimum 5+ years in athlete management, sports marketing, or marketing

Industry Knowledge: Deep understanding of the local sports landscape

Data-Driven Mindset: Comfort with tracking seeding ROI, event metrics, and athlete performance

Existing Network: relationships with athletes, teams and national sports organizations

 

 

What’s in it for you

 

In EssilorLuxottica, you are not defined just by your job title. Each career adventure is unique, but have a glimpse of the benefits and perks you can have by choosing us.
 

  • Entitled to private medical cover which company will pay for the premium for this service. Confirmed employees will be entitled to yearly executive medical checkup or dental reimbursement for scaling, filling and extraction expenses of Maximum combine limit of RM 800 per year.
  • Entitled to 2 free pairs of either sun or optical frames or lenses and a range of discounts off wholesale pricing throughout the year after completed the probation.
  • Entitled to 13-months salary
  • Possibility of flexible ways of working (hybrid-work from home 2 days per week)
  • Gain access to countless opportunities for growth, whether horizontally, vertically, or internationally – within a globally recognized leader that has a strong presence worldwide and covers every step of the value creation process.
  • Enjoy team-building events and recreational activities organized by our volunteer-based ‘We Care Committee’ in Malaysia.
  • Opportunity to volunteer with the OneSight EssilorLuxottica Foundation and be an active part of our mission to improve lives by improving sight.

 

 

 

Recruiting process

Our recruitment process may vary; If you are selected, you will be contacted by our recruiters to guide you through the specific steps for your application.​
 

 

Our Diversity, Equity and Inclusion commitment​

 

We are committed to creating an inclusive environment for all employees. We celebrate diversity and provide equal opportunities to all, regardless of race, gender, ethnicity, religion, disability, sexual orientation, or any other characteristic that makes us unique.


 


Job Segment: Sports Marketing, Training, Ophthalmic, Garment, Marketing, Operations, Healthcare, Fashion

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