Trade Marketing Manager

Date: 6 févr. 2025

Lieu:

SIRKECI, TR

If you’ve worn a pair of glasses, we’ve already met.

We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over 150 countries access to a global platform of high-quality vision care products (such as the Essilor brand, with Varilux, Crizal, Eyezen, Stellest and Transitions), iconic brands that consumers love (such as Ray-Ban, Oakley, Persol, Oliver Peoples, Vogue Eyewear and Costa), as well as a network that offers consumers high-quality vision care and best-in-class shopping experiences (such as Sunglass Hut, LensCrafters, Salmoiraghi & Viganò and the GrandVision network), and leading e-commerce platforms.

Join our global community of over 190,000 dedicated employees around the world in driving the transformation of the eyewear and eyecare industry.

Discover more by following us on LinkedIn!

Your #FutureInSight with EssilorLuxottica

Are you willing to pioneer new frontiers, foster inclusivity and collaboration, embrace agility, ignite passion, and make a positive impact on the world? Join us in redefining the boundaries of what’s possible.

Turkey is one of the key countries within the EssilorLuxottica Wholesale META region with high growth expectations.

Your role

This role will report to Marketing Director Turkey Frames & Lenses and will have 6 direct reports

Your missions

· Develop and execute trade marketing strategies aligned with the company’s objectives and brand guidelines.

· Tailor global marketing initiatives to suit regional trade needs and opportunities.

· Map current distribution to shape local trade marketing strategy and segment main client clusters in the Turkish Market in close communication flow with Commercial Team.

· Implement merchandising and point-of-sale (POS) solutions to maximize visibility and sales impact.

· Ensure fluent logistic networking for an optimal distribution of the POP materials.

· Plan and manage trade shows, exhibitions, and in-store events to build brand presence and foster relationships.

· Oversee the execution of product launches and seasonal campaigns in trade channels.

· Partner with the global marketing team to ensure consistency in brand messaging to protect brand consistency across markets.

· Ensure high quality in all of the investments with a strong eye on look and feeling.

· Monitor and analyze trade marketing campaign performance to inform decision-making.

· Leverage data insights to optimize ROI and improve future initiatives.

· Oversee the trade marketing budget, ensuring efficient allocation of resources.

· Discover possible new solutions and/or procedures to improve management of the various activities.

Your profile

Degree in Marketing or Business.
At least 4 years experience in sales and/or trade marketing in FMCG or Cosmetic industry,
Experience in managing a team is a must
Fluency in English AND Turkish is a must for this role
Excellent interpersonal and communication skills,
Analytical,
Proficiency in MS office applications,
Can-do attitude with high level of energy and learning aptitude

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Our Diversity, Equity and Inclusion commitment

We are committed to creating an inclusive environment for all employees. We celebrate diversity and provide equal opportunities to all, regardless of race, gender, ethnicity, religion, disability, sexual orientation, or any other characteristic that makes us unique