Marketing Manager EMEA Myopia Category & Stellest

If you’ve worn a pair of glasses, we’ve already met.

We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over 150 countries access to a global platform of high-quality vision care products (such as the Essilor brand, with Varilux, Crizal, Eyezen, Stellest and Transitions), iconic brands that consumers love (such as Ray-Ban, Oakley, Persol, Oliver Peoples, Vogue Eyewear and Costa), as well as a network that offers consumers high-quality vision care and best-in-class shopping experiences (such as Sunglass Hut, LensCrafters, Salmoiraghi & Viganò and the GrandVision network), and leading e-commerce platforms.

Join our global community of over 190,000 dedicated employees around the world in driving the transformation of the eyewear and eyecare industry.

Discover more by following us on LinkedIn! 

Your #FutureInSight with EssilorLuxottica

Are you willing to pioneer new frontiers, foster inclusivity and collaboration, embrace agility, ignite passion, and make a positive impact on the world? Join us in redefining the boundaries of what’s possible.

Your role

The EMEA Lens Wholesale Marketing team is looking for an experienced and talented Marketing Leader to take the responsibility to develop the Myopia / Myopia Control key strategic category and portfolio of brands in the EMEA region for the Wholesale Division. Reporting to VP Marketing EMEA and in strong collaboration with the Myopia Group organization.

Main Responsabilities

Main opportunities & challenges to overcome:

• Raise awareness about the myopia epidemy in EMEA region and propose innovative solutions to correct & overcome the progression of myopia in kids and young adults.
• Develop the myopia control category, with a key focus on prescription generations (Ophtalmologists, Optometrists) and Opticians upskill (in-practice myopia management) and via consumer communications.
• Work cross-categories (Lenses, Instruments, Frames....) to build the best offer for myopia management
• Anticipate category development (Regulatory environment, Social security …) and increasing competitive pressure to ensure EssilorLuxottica’s superiority and leadership in the region.

Main R&Rs:

1. Develop and implement the full myopia strategic roadmap in the EMEA region, in line with the Group Myopia Roadmap  providing clear guidelines to the EMEA Markets on local execution (Growth Model, Best Practices...)
2. Drive Business Development in the Region, setting priorities and ensuring adequate resource allocation to achieve yearly budget targets while preparing for medium & long term ambitions
3. Leverage & Optimize the group resources (Product innovations, Services, Instruments, Frames...) to build the myopia control category and Stellest business
4. Leverage Medical Marketing / Professional Relations / Education, together with the Head of Education and Professional Relations and Leonardo Training  Teams:
   • Ensure Medical Science Liaison Team staffing in the right geographies
   • Professional Relations activities to influence KOL, leverage scientific events/congresses (global, regional, local)
   • Ensure the right level of Medical marketing content
5. Lead the Dispensers strategy across the region, supporting markets in their execution:
   • Reinforce Dispensers engagement & expertise on the myopia management category:
     • Training / certifications
     • Essilor B2B program implementation
   • Develop in-store experience focusing on creating amazing kids experience
6. Develop Myopia Management awareness ​among consumers:
   • Run B2C media campaigns to raise consumer awareness
   • Implement B2C Myopia Awareness Programs
   • Continuously enrich Essilor Stellest value proposition with product & service upgrades
   • Leverage the Frames and Instruments capabilities (Refraction, Measurements....) to create a holistic experience
7. Tracking of competitive and Regulatory/ environment to identify risks & opportunities

Other general R&R related to the role:

1. Define value creation: pricing strategy, product positioning, margin
2. Key contact for Operations: forecasting, product definition, market roll-out etc...
3. Support the countries to ensure efficient launches: training, communication material, elements for roadshows and collaborate with Media/Digital team to support Brand awareness in relevant geographies
4. Lead performance analysis: sales tracking, in market performance, and implementation of required corrective actions
5. Drive market research to capture consumer & healthcare professional insights

Main requirements:

• Minimum 8/10 years+ of B2B-2C marketing experience and business development
• Experience in managing brand and product innovations in a B2B-2C environment
• Used to work within a Medical environment and/or with solid experience in the Optical or Health industry (OTC, Medical Device, Drugs…)
• Mastering the building of an offer (consumer insight, marketing concepts, communication) and all the aspects of the Marketing Mix: pricing, product, distribution, promotion
• This person should have proven success in building Go To Market Plans for innovative products
• Experience in category growth and associated strategic planning
• Keen to understand the technology behind the ophthalmic and lenses
• Experience in managing and developing people directly but ability to operate into a matrix organization

Any of the following experiences would be a plus for the candidate:

• A commercial experience, managing a direct relationship with store Owners or Retailers
• An experience in Retail experience (translation of a brand message in the store)
• Optic industry experience and Myopia category understanding would be a “plus”
• Market access experience in medical device or drug

Expected skills

• Solid cross functional and matrix-organization management skills
• Strong strategic thinking with ability to be also hands-on when necessary
• Excellent interpersonal skills and leadership skills to influence at all levels, build credibility and create his/her network
• Ability to think out of the box, agility in blurred or complex environment
• Proactive and take initiative
• Team player, ability to work with diverse groups
• Strong proficiency in English (written and spoken)

Our Diversity, Equity and Inclusion commitment​

We are committed to creating an inclusive environment for all employees. We celebrate diversity and provide equal opportunities to all, regardless of race, gender, ethnicity, religion, disability, sexual orientation, or any other characteristic that makes us unique