EMEA Intruments Marketing Manager

If you’ve worn a pair of glasses, we’ve already met.

We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over 150 countries access to a global platform of high-quality vision care products (such as the Essilor brand, with Varilux, Crizal, Eyezen, Stellest and Transitions), iconic brands that consumers love (such as Ray-Ban, Oakley, Persol, Oliver Peoples, Vogue Eyewear and Costa), as well as a network that offers consumers high-quality vision care and best-in-class shopping experiences (such as Sunglass Hut, LensCrafters, Salmoiraghi & Viganò and the GrandVision network), and leading e-commerce platforms.

Join our global community of over 190,000 dedicated employees around the world in driving the transformation of the eyewear and eyecare industry.

Discover more by following us on LinkedIn! 

Your #FutureInSight with EssilorLuxottica

Are you willing to pioneer new frontiers, foster inclusivity and collaboration, embrace agility, ignite passion, and make a positive impact on the world? Join us in redefining the boundaries of what’s possible.

Essilor Instruments, part of the EssilorLuxottica group, is leader in the development, manufacturing and distribution of solutions and services for eye care professionals throughout the world. Our solutions highlight eye care professionals expertise and meet their business needs, by providing innovative solutions and technologies, ensuring patients quality care.

With constant innovation programs, Essilor Instruments has reached a leading position in major categories such as finishing equipment, eye health assessment, eye refraction and fitting measurements.

Location: Charenton, IDF

JOB SCOPE :

Reporting to the VP Marketing & Digital EMEA, this role sits between the EMEA Instruments team and the EMEA Marketing team. In this newly, strategic position you will have to integrate instruments portfolio in all lenses categories and create a bridge between the instruments and the lenses team to maximize our offer. The objective is to put instruments back at the heart of discussions. You will have to develop a strategy, positioning, messaging and Go-To market plan to reach the client with the combo of instruments and lenses together.

RESPONSIBILITIES:

• Drive Growth & Market Leadership: develop and execute a high-impact marketing strategy and budget to strengthen market position and accelerate growth.
• Lead Product Launches & Innovation Pipeline: manage the go-to-market strategy for a strong pipeline of innovative solutions, ensuring successful adoption through targeted training, communication, and Roadshow materials.
• Enhance Brand Visibility & Market Share: boost brand recognition and competitive positioning through data-driven marketing initiatives.
• Develop & Optimize Sales & Marketing Assets: oversee B2B and B2B2C communication tools, including sales narratives, FAQs, digital content, and in-store activations.
• Maximize Performance & Insights: monitor key marketing KPIs, analyze trends, and drive continuous optimization.
• Foster Cross-Category Synergies: identify opportunities to integrate Instruments, Lenses, and Frames for enhanced customer engagement and revenue growth.
• Leverage Market Intelligence: transform insights into actionable strategies, shaping product positioning and innovation in collaboration with the Global Marketing Director in Instruments.

NETWORK OF INTERACTION:

INTERNAL : Growth Program Activation,  Global Marketing Instruments, WHS EMEA Marketing, EMEA Business Instruments, Education/Medical Marketing, EMEA Business Intelligence.

TECHNICAL SKILLS:

• Strategic & Hands-On: strong in strategic thinking to develop new integrated customer journeys, while also being able to execute hands-on to bring ideas to life.
• B2C & B2B Marketing Expertise: skilled in developing consumer-focused strategies (B2C sellout) and operational B2B marketing to drive results.
• Cross-Functional Collaboration: proven ability to work effectively with sales, marketing, and regional teams in a global environment to align and achieve goals.
• Analytical Thinking: data-driven, with the ability to synthesize complex information into actionable insights and strategic recommendations.
• Results-Driven: focused on delivering business growth through effective execution and innovation.
• Proactive & Creative: self-motivated, creative problem solver, with the ability to think outside the box.
• Team-Oriented: collaborative, building internal and external partnerships to drive success across functions.
• Market Insight: in-depth understanding of regional markets and regulations, with the ability to adapt strategies and promotions based on competitor activity and market needs.

CANDIDATE PROFILE:

• Educational Background: A Master’s degree in Business Administration or equivalent from a recognized institution.
• Experience: 8-12 years of professional experience in marketing, business development, or related fields, with a strong understanding of the full marketing mix.
• Industry Knowledge: a technical or scientific background is highly valued, with experience in the medical devices industry preferred. optical knowledge is an added advantage but not a requirement.
• Adaptability & Flexibility: highly adaptable, with the ability to transition seamlessly between different industries and roles.
• Language Skills: fluency in English is required; French is a nice-to-have but not essential.

Our Diversity, Equity and Inclusion commitment​

We are committed to creating an inclusive environment for all employees. We celebrate diversity and provide equal opportunities to all, regardless of race, gender, ethnicity, religion, disability, sexual orientation, or any other characteristic that makes us unique.